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Basic logos

Language: English Publisher: Barcelona Index Book 2009Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:659.126 B3 (1). Location(s): Lending Collection Call number: 7.05:659.126 B3.

Branding by color

Language: English Publisher: Tokyo PIE Books 2009Availability: Items available for loan: Library, University of Moratuwa (1). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 7.05:659.12 B7 (1). Location(s): Lending Collection Call number: 7.05:659.12 B7.

Consumer neuroscience

by Cerf, Moran [ed.] | Garcia- Garcia, Manuel [ed.].

Language: English Publisher: Cambridge MIT press 2017Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8:005.32 C6.

Effectiveness of celebrity endorsements in Sri Lanka's men's wear industry

by Hettiarachchi, Thisari Kavisha | Dr. R. Matharaarachchi [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043) .

Factors affecting the brand equity of mobil : a study of automotive lubricant industry in Sri Lanka

by Chathuranga, S.G.A.B | Prof. Nalin Abeysekera [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043).

Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industry

by Thashani, E.W.A | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Right side up : building brands in the age of the organized consumer

by Mitchell, Alan.

Language: English Publisher: London Profile Books 2003Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 M5.


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