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Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industry

By: Thashani, E.W.AContributor(s): Prof. G.D. Samarasinghe [supervisor]Language: English Publisher: [2021]Description: xi, 93p. : charts, graphs(some col.), col. maps, tables, CD-ROMSubject(s): BRAND ENGAGEMENT | BRAND ATTITUDES | GAMIFICATION | MOBILE SERVICE INDUSTRY - Sri Lanka | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021
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Item type Current location Call number Shelving info Copy number Status Date due Barcode Item holds Course reserves
Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
62:65(043) (Browse shelf) MOT 04/414 LB/TH/02/2022 Not For Loan (Restricted Access) TH4648

MBA in Management of Technology

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Department of Management of Technology Faculty of Business University of Moratuwa 2021

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