TY  - GEN
AU  - David, Fred R.
TI  - Strategic management : concepts and cases
SN  - 0131869493
PY  - 2007///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - STRATEGIC PLANNING
KW  - STRATEGIC MANAGEMENT
KW  - STRATEGIC PLANNING-Case studies
ER  -