TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0072864702
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - MARKETING-APPLICATIONS
N1  - 2004-2005 Edition
ER  -