TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing : : student access kit [electronic resource]
SN  - 9780132390101
PY  - 2008///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - MARKETING
N1  -  An e-book
ER  -