TY  - GEN
AU  - Gantenbein, Douglas
TI  - Smart business solutions : direct marketing and customer management
SN  - 8120318633
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - MARKETING
KW  - CUSTOMER MANAGEMENT
KW  - COMPUTER MAILING
N1  - Index included
ER  -