TY  - BOOK
AU  - Thashani, E.W.A.
AU  - Prof. G.D. Samarasinghe
TI  - Impact of online gamification preferences on brand engagement and brand attitudes : : a case of millennial customers in Sri Lankan mobile service industry
PY  - 2021///]
KW  -    BRAND ENGAGEMENT
KW  - BRAND ATTITUDES
KW  - GAMIFICATION
KW  - MOBILE SERVICE INDUSTRY - Sri Lanka
KW  - MANAGEMENT OF TECHNOLOGY - Dissertation
KW  - MBA in Management of Technology
UR  - http://dl.lib.uom.lk/handle/123/18504
ER  -