TY  - BOOK
AU  - Herath, H.M.N.R.K.
AU  - Prof. G.D. Samarasinghe
TI  - Online marketing towards MICE destination attractiveness: : evidence from Sri Lankan tourism industry
PY  - 2019///]
KW  - ONLINE MARKETING
KW  - TOURISM INDUSTRY-Sri Lanka
KW  - MICE TOURISM
KW  - BEHAVIORAL TARGETING
KW  - DESTINATION ATTRACTIVENESS
KW  - MANAGEMENT OF TECHNOLOGY - Dissertation
KW  - MBA in Management of Technology
UR  - http://dl.lib.uom.lk/handle/123/18187
ER  -