TY  - BOOK
AU  - Chathuranga, S.G.A.B.
AU  - Prof. Nalin Abeysekera
TI  - Factors affecting the brand equity of mobil: a study of automotive lubricant industry in Sri Lanka
PY  - 2021///]
KW  - BRAND EQUITY - Mobil
KW  - LUBRICANT INDUSTRY- Sri Lanka
KW  - BRAND ASSOCIATION
KW  - PERCEIVED QUALITY
KW  - BRAND AWARENESS
KW  - BRAND LOYALTY
KW  - ENTREPRENEURSHIP - Dissertation
KW  - MANAGEMENT OF TECHNOLOGY - Dissertation
KW  - MBA in Entrepreneurship
UR  - http://dl.lib.uom.lk/handle/123/17894
ER  -