TY  - BOOK
AU  - Cerf, Moran 
AU  - Garcia- Garcia, Manuel
TI  - Consumer neuroscience 
SN  - 9780262036597
PY  - 2017///
CY  - Cambridge
PB  - MIT press
KW  -  CONSUMERS-Psychology
KW  - CONSUMER BEHAVIOR
KW  - BRAND CHOICE-Psychological Aspects
KW  - NEURONS-Physiology
KW  - NEURAL TRANSMISSION
ER  -