TY  - BOOK
AU  - Mitchell, Alan 
TI  - Right side up : : building brands in the age of the organized consumer
SN  - 1861975740
PY  - 2003///
CY  - London 
PB  - Profile Books
KW  - MARKETING-Management
KW  - BRAND NAME PRODUCTS
KW  - MARKETING MANAGEMENT
ER  -