TY  - GEN
AU  - Buttle, Francis 
AU  - Maklan, Stan
TI  - Customer relationship management : : concepts and technologies
SN  - 9781138789838
PY  - 2015///
CY  - London
PB  - Routledge
KW  - CUSTOMER RELATIONS -Management
KW  - CONSUMER BEHAVIOR
KW  - Marketing
ER  -