TY  - BOOK
AU  - Kumarapeli, K. G. N.
AU  - Dr. G.D. Samarasinghe
TI  - Customer relationship management practices towards customer brand engagement: evidence from the hotel industry in Sri Lanka
PY  - 2016///]
KW  - MANAGEMENT OF TECHNOLOGY-Dissertations
KW  - BUSINESS ADMINISTRATION-Dissertations
KW  - HOTEL INDUSTRY-Sri Lanka
KW  - CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
KW  - CUSTOMER BRAND ENGAGEMENT(CBE)
KW  - MARKETING CAPABILITY
KW  - MBA in Management of Technology
N1  - TH3464
UR  -  http://dl.lib.mrt.ac.lk/handle/123/13761 
ER  -