Customer relationship management practices towards customer brand engagement
evidence from the hotel industry in Sri Lanka
Kumarapeli, K. G. N.
creator
Dr. G.D. Samarasinghe
sup
text
xxu
[2016]
2016
monographic
eng
CD ROM x, 189p. : ill.
TH3464
University of Moratuwa 16 TM FAC_ENG
MANAGEMENT OF TECHNOLOGY-Dissertations
BUSINESS ADMINISTRATION-Dissertations
HOTEL INDUSTRY-Sri Lanka
CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
CUSTOMER BRAND ENGAGEMENT(CBE)
MARKETING CAPABILITY
62:65(043)
http://dl.lib.mrt.ac.lk/handle/123/13761
http://dl.lib.mrt.ac.lk/handle/123/13761
180223