TY  - GEN
AU  - Barry, Pete
TI  - The Advertising concept book think now, design later : : a complete guide to creative ideas, strategies and campaigns
SN  - 9780500518984
PY  - 2016///
CY  - London
PB  - Thames & Hudson
KW  - ADVERTISING
KW  - Advertising campaigns
KW  - Advertising copy
N1  - over 500 illustrations
ER  -