TY  - GEN
AU  - Buttle, Francis
TI  - Customer relationship management : concepts and technologies
SN  - 9781856175227
PY  - 2011///
CY  - London
PB  - Routledge
KW  - CUSTOMER RELATIONS -Management
KW  - Consumer Behavior
KW  - Marketing
N1  - Index included
ER  -