TY  - GEN
AU  - Landa, Robin
TI  - Advertising by design : generating and designing creative ideas across media
SN  - 9780470362686
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - ADVERTISING
KW  - TRADEMARKS
KW  - BRANDING
KW  - PROMOTIONS-Goods and Services
KW  - GRAPHIC ARTS
KW  - COMMERCIAL ART
KW  - CREATIVE ABILITY
N1  - Index included
ER  -