TY  - GEN
AU  - Guiltinan, Joseph
AU  - Paul, Gordon W.
TI  - Marketing management : strategies and programs
SN  - 0070489203
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - SALES MANAGEMENT
KW  - MARKETING
KW  - INDUSTRIAL MANAGEMENT
ER  -