TY  - GEN
AU  - Kotler, Philip
AU  - Lee, Nancy
TI  - Corporate social responsibility : : doing the most good for your company and your cause
SN  - 0471476110
PY  - 2005///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - BUSINESS ENTERPRISES - Social Responsibility
KW  - CORPORATE SOCIAL RESPONSIBILITY
KW  - MARKETING - Customer Relations
N1  - Index included
ER  -