TY  - GEN
AU  - Watson, Tom
AU  - Noble, Paul
TI  - Evaluating public relations : : a best practice guide to public relations planning, research and evaluation
SN  - 9788175543850
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India
KW  - PUBLIC RELATIONS
KW  - MARKETING
KW  - MEDIA
ER  -