TY  - GEN
AU  - Yesil, Magdalena
TI  - Creating the virtual store : taking your web site from browsing to buying
SN  - 0471164941
PY  - 1997///
CY  - New York
PB  - John Wiley
KW  - ELECTRONIC COMMERCE
KW  - RETAIL TRADE-Computer Networks
KW  - RETAIL TRADE SURVEYS-United States
KW  - CONSUMER BEHAVIOUR-United States
KW  - TELESHOPPING
N1  - Index included
ER  -