TY  - GEN
AU  - McDonald, Malcolm
TI  - Marketing plans : how to prepare them, how to use them
SN  - 0750641169
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinmann
KW  - MARKETING
KW  - SALES MANAGEMENT
KW  - MARKET SURVEYS
N1  - Index included
ER  -