TY  - BOOK
AU  - Dharmasena, Asela Rohan
AU  - Prof. Niles Perera
TI  - Demand forecast adjustments in the Sri Lankan FMCG industry: a field experiment
PY  - 2024///]
KW  - FAST-MOVING CONSUMER GOODS INDUSTRY-Sri Lanka
KW  - BUSINESS FORECASTING-Demand Forecasting
KW  - BUSINESS FORECASTING-Forecast Adjustments
KW  - BUSINESS FORECASTING-Forecast Accuracy
KW  - BUSINESS FORECASTING-Judgmental Forecasting
KW  - BUSINESS FORECASTING-Contextual Factors
KW  - SUPPLY CHAIN MANAGEMENT
KW  - TRANSPORT MANAGEMENT AND LOGISTIC ENGINEERING-Dissertation
KW  - MBA in Supply Chain Management
ER  -