TY  - BOOK
AU  - Vimalachandiran, Mayoory
AU  - Dr. P.D.J.B. Karunarathne
TI  - Impact of digital loyalty program on customer satisfaction in Sri Lankan retail banks
PY  - 2023///]
KW  - BANKS AND BANKING-Digital Loyalty Program
KW  - BANKS AND BANKING-Customer Satisfaction
KW  - BANKS AND BANKING-Point Accumulation
KW  - BANKS AND BANKING-Redemption
KW  - BANKS AND BANKING-Digital Loyalty Program-Usability
KW  - BANKS AND BANKING-Security
KW  - COMPUTER SCIENCE AND ENGINEERING-Dissertation
KW  - MBA in Information Technology
UR  - https://dl.lib.uom.lk/handle/123/23594
ER  -