TY  - BOOK
AU  - Gurunathasivam, Sangeetha
AU  - Prof. G.D. Samarasinghe
TI  - Social listening practices towards social CRM and customer relationship performance in fast-food industry in Sri Lanka
PY  - 2022///]
KW  - CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
KW  - SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
KW  - SOCIAL CRM
KW  - CUSTOMER RELATIONSHIP PERFORMANCE
KW  - CUSTOMER RELATIONSHIP ORIENTATION (CRO)
KW  - SOCIAL MEDIA TECHNOLOGY
KW  - FASTFOOD INDUSTRY
KW  -  SOCIAL LISTENING PRACTICES
KW  -  BUSINESS - Dissertation
KW  - ENTREPRENUERSHIP- Dissertation
KW  - MANAGEMENT OF TECHNOLOGY - Dissertation
KW  - MBA in Entrepreneurship
UR  - http://dl.lib.uom.lk/handle/123/21799
ER  -