TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
ED  - Pandit, Ajay
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9780070660076
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MARKETING
KW  - CUSTOMER SERVICES
KW  - Service Industries
ER  -