TY  - GEN
AU  - Govers, Robert 
AU  - Go, Frank
TI  - Place branding : : glocal, virtual and physical identities, constructed, imagined and experienced
SN  - 9780230230736
PY  - 2009///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - PLACE MARKETING
KW  - TOURISM-Marketing
KW  - PLACE MARKETING-United Arab Emirates-Dubai
KW  - TOURISM-United Arab Emirates-Dubai-Case studies
ER  -