TY  - GEN
AU  - Peppers, Don
AU  - Rogers, Martha
TI  - Managing customer relationships : a strategic framework
SN  - 9780470423479
PY  - 2011///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - CUSTOMER RELATIONS -Management
KW  - CONSUMERS' PREFERENCES
KW  - Relationship Marketing
KW  - Marketing Information systems
KW  - Information Storage and Retrieval Systems-Marketing
N1  - Index included
ER  -