TY  - GEN
AU  - Godin, Seth
TI  - Meatball sundae : is your marketing out of sync?
SN  - 9781591841746
PY  - 2009///
CY  - London
PB  - Penguin Group
KW  - MARKETING-Management
KW  - MARKETING-Social Aspects
KW  - Product Differentiation
KW  - Target Marketing
ER  -