TY  - GEN
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
AU  - Wisenblit, Joseph
TI  - Consumer behavior
SN  - 9780135053010
PY  - 2010///
CY  - Upper Saddle River
PB  - Pearson
KW  - CONSUMER BEHAVIOUR
KW  - CONSUMER BEHAVIOUR - Research
KW  - MARKETING
N1  - Glossary and index included
ER  -