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Right side up : building brands in the age of the organized consumer

By: Mitchell, AlanLanguage: English Publisher: London Profile Books 2003Description: xi, 340p. index includedISBN: 1861975740; 9781861975744Subject(s): MARKETING-Management | BRAND NAME PRODUCTS | MARKETING MANAGEMENT
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 M5 (Browse shelf) LB/DON/08/2021 Available (Lending) D1044
Total holds: 0

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