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The Gamification revolution : how leaders leverage game mechanics to crush the competition

By: Zichermann, GabeContributor(s): Linder, JoselinLanguage: English Publisher: New York McGraw-Hill Education 2013Description: xviii, 235p. : illISBN: 9780071808316Subject(s): MARKETING | SOCIAL MEDIA-Marketing | INTERNET GAMES-Psychological Aspects | CUSTOMER RELATIONS | CUSTOMER LOYALTY
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.84 Z5 (Browse shelf) 03-40-02 LB/DON/108/2016 Available 110406
Total holds: 0

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