Principles of marketing : (Record no. 35346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005720000a22001930004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151014t2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780132390101 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | E-Resource |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of Title | student access kit [electronic resource] |
| 250 ## - EDITION STATEMENT | |
| Edition | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Upper Saddle River |
| Name of Publisher | Pearson Education |
| Date of Copyright | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 613p. : ill., col. photos. |
| Other Physical Details | Glossary and index included |
| 500 ## - GENERAL NOTE | |
| General Note | An e-book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving number | Total Checkouts | Full call number | Barcode | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | E-Resource Collection | 22/01/2014 | E-Resource | 1 | 658.8 K6 | 91750 | 23/06/2016 | 22/01/2014 | E-Resource | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | E-Resource Collection | 22/01/2014 | E-Resource | 658.8 K6 | 91751 | 22/01/2014 | E-Resource | |||||||
| Library, University of Moratuwa | Library, University of Moratuwa | E-Resource Collection | 22/01/2014 | E-Resource | 658.8 K6 | 91752 | 22/01/2014 | E-Resource |