Essentials of marketing : a global-managerial approach (Record no. 31383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005740000a22001810004500 |
| 020 ## - ISBN | |
| ISBN | 0072894822 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | P4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Perreault, William D. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | McCarthy, E. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : a global-managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Boston |
| Name of Publisher | Irwin/McGraw-Hill |
| Date of Copyright | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 592p. : ill., photos.(some col.) |
| Accompanying Material | CD ROM Included |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin/McGraw-Hill Series in Marketing |
| 500 ## - GENERAL NOTE | |
| General Note | CD ROM Included ; index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 2048 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 658.8 P4 | 82008 | 22/01/2014 | 22/01/2014 | Book | ||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 658.8 P4 | 82009 | 22/01/2014 | 22/01/2014 | Book |