Basic marketing management (Record no. 30367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005650000a22002050004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210108t2000 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 0471353922 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | D3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Dalrymple, Douglas J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Parsons, Leonard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | John Wiley |
| Date of Copyright | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 341p. : ill., photos., |
| Physical Details | Index included |
| 500 ## - GENERAL NOTE | |
| General Note | Index included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 2048 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS MANAGEMENT |
| 9 (RLIN) | 4495 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 08/01/2004 | 03-40-02 | 2 | 658.8 D3 | 79397 | 19/04/2016 | 08/04/2016 | 22/01/2014 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 08/01/2004 | 03-40-02 | 1 | 658.8 D3 | 79398 | 28/10/2019 | 16/10/2019 | 22/01/2014 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/11/2011 | 03-40-02 | 1 | 658.8 D3 | 97280 | 13/02/2019 | 29/01/2019 | 22/01/2014 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/06/2011 | 03-40-02 | 2 | 658.8 D3 | 97281 | 13/02/2019 | 29/01/2019 | 22/01/2014 | Book |