Principles of marketing (Record no. 29428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004630000a22001690004500 |
| 020 ## - ISBN | |
| ISBN | 0130263125 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Upper Saddle River |
| Name of Publisher | Prentice Hall |
| Date of Copyright | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 785, [56]p. : ill., photos (som. col.) |
| Accompanying Material | CD-ROM included |
| 500 ## - GENERAL NOTE | |
| General Note | index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 2048 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/01/2014 | 03-40-02 | 658.8 K6 | 78116 | 22/01/2014 | 22/01/2014 | Book |