Marketing management (Record no. 181335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221219t2005 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 8131400352 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | I6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate Author | The ICFAI center for management research |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Hyderabad |
| Name of Publisher | ICFAI Center for Management Research |
| Date of Copyright | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [ix], 500p. : chart, ill., |
| Physical Details | Glossary and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 22659 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Cost, replacement price | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 22/09/2022 | Donations | 2500.00 | 03-40-02-04 | 1 | 658.8 I6 | D2111 | 05/01/2023 | 28/12/2022 | LB/DON/43/2022 | 2500.00 | 22/09/2022 | Book | Sri Lankan Rupee |