Marketing : (Record no. 180540)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633aam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220509t2011 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788132110408 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | M3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Ellis, Nick |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Fitchett, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Higgins, Matthew |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Jack, Gavin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Lim, Ming |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Saren, Michael |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Tadajewski, Mark |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | a critical textbook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | Sage |
| Date of Copyright | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 245p. : chart, |
| Physical Details | Glossary included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 972.00 | 03-40-02-06 | 2 | 658.8 M3 | 114665 | 27/05/2022 | 20/05/2022 | 1080.00 | 25/02/2022 | Book | |||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 972.00 | 03-40-02-06 | 658.8 M3 | 114664 | 25/02/2022 | 1080.00 | 25/02/2022 | Book |