Marketing research : (Record no. 180534)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601aam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220518t1993 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788120309616 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8:001.8 |
| Call Number | T8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Tull, Donald S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method |
| 250 ## - EDITION STATEMENT | |
| Edition | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | PHI Learning |
| Date of Copyright | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 863, [46]p. : charts, graphs, ill., photos, |
| Physical Details | Glossary and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING - Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING - Research Methodology |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 25/02/2022 | 1244.25 | 03-40-02-08 | 2 | 658.8:001.8 T8 | 114655 | 27/05/2022 | 20/05/2022 | 1382.50 | 25/02/2022 | Book |