Right side up : (Record no. 179714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211102t2003 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 1861975740 |
| -- | 9781861975744 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | M5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Mitchell, Alan |
| 245 ## - TITLE STATEMENT | |
| Title | Right side up : |
| Remainder of title | building brands in the age of the organized consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | London |
| Name of Publisher | Profile Books |
| Date of Copyright | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 340p. |
| Physical Details | index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND NAME PRODUCTS |
| 9 (RLIN) | 6295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Actual Value (Donation) | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending | Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 05/05/2021 | Donations | 975.00 | 975.00 | 1 | 658.8 M5 | D1044 | 26/11/2021 | 19/11/2021 | LB/DON/08/2021 | 975.00 | 05/05/2021 | Book |