Customer relationship management practices towards customer brand engagement : (Record no. 174611)
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000 -LEADER | |
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fixed length control field | 00936nam a2200265 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180223t2016 xxu||||| |||| 00| 0 eng d |
041 ## - LANGUAGE | |
Language | English |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Classification Number | 62:65(043) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item Type | Thesis |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal Author | Kumarapeli, K. G. N. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Supervisor | Dr. G.D. Samarasinghe |
Relator Term | supervisor |
245 ## - TITLE STATEMENT | |
Title | Customer relationship management practices towards customer brand engagement : |
Remainder of title | evidence from the hotel industry in Sri Lanka |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of Copyright | [2016] |
300 ## - PHYSICAL DESCRIPTION | |
Accompanying Material | CD ROM |
Extent | x, 189p. : ill. |
500 ## - GENERAL NOTE | |
General Note | TH3464 |
502 ## - DISSERTATION NOTE | |
Name of granting institution | University of Moratuwa |
Year of Granted | 2016 |
Department | Department of Management of Technology |
Faculty | Faculty of Engineering |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Degree Type | MBA in Management of Technology |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
URL | <a href=" http://dl.lib.mrt.ac.lk/handle/123/13761 "> http://dl.lib.mrt.ac.lk/handle/123/13761 </a> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MANAGEMENT OF TECHNOLOGY-Dissertations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS ADMINISTRATION-Dissertations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | HOTEL INDUSTRY-Sri Lanka |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | CUSTOMER RELATIONSHIP MANAGEMENT(CRM) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | CUSTOMER BRAND ENGAGEMENT(CBE) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | MARKETING CAPABILITY |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type | Public note |
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Restricted Access | Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 09/02/2018 | Donations | MOT 04/318 | 62:65(043) | TH3464 | 16/01/2018 | LB//DON/01/2018 | 09/02/2018 | Thesis | TH3464 |