Marketing management (Record no. 174277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171128t2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9789332557185 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Noida |
| Name of Publisher | Pearson India |
| Date of Copyright | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756, [113]p. : charts, photos, |
| Physical Details | end-notes, glossary & index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 9 (RLIN) | 2048 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| 9 (RLIN) | 9781 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT-Textbooks |
| 9 (RLIN) | 16306 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type | Source of acquisition | Donation number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 29/09/2017 | 2664.00 | 03-40-02 | 13 | 3 | 658.8 K6 | 112275 | 26/06/2024 | 28/03/2024 | 28/03/2024 | 3330.00 | 29/09/2017 | Book | |||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 06/01/2020 | 3330.00 | 03-40-02-23 | 3 | 1 | 658.8 K6 | D840 | 24/01/2023 | 03/01/2023 | 3330.00 | 23/01/2020 | Book | Donations | LB/DON/09/2020 |