Marketing management : (Record no. 173215)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00223nam a2200085 4500 |
| 020 ## - ISBN | |
| ISBN | 0135562678 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning , implementation, and control |
No items available.