The Copywriter's handbook : a step-by-step guide to writing copy that sells (Record no. 145153)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 005560000a22002050004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150916t2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780805078046 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.821 |
| Call Number | B6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Bly, Robert W. |
| 245 ## - TITLE STATEMENT | |
| Title | The Copywriter's handbook : a step-by-step guide to writing copy that sells |
| 250 ## - EDITION STATEMENT | |
| Edition | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | St. Martin's Griffin |
| Date of Copyright | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 410p. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS WRITING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 20/05/2015 | 03-40-02 | 2 | 2 | 658.821 B6 | 103524 | 20/08/2016 | 04/07/2016 | 20/05/2015 | Book |