Library, University of Moratuwa, Sri Lanka catalog

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McDaniel, Carl Gates, Roger

Marketing research essentials - 4th ed. - Hoboken John Wiley 2004 - xxv, [438]p. : ill., photos. CD ROM included

ISBN: 0471448451

Subjects--Topical Terms:
MARKETING RESEARCH
INFORMATION MANAGEMENT
Research Design
Research Methodology

Universal Decimal Class. No.: 658.8.012.12 / M4

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