Library, University of Moratuwa, Sri Lanka catalog

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Herath, H.M.N.R.K.

Online marketing towards MICE destination attractiveness: evidence from Sri Lankan tourism industry - [2019] - xiii, 107, xvip. : col. charts, col. graphs, tables, CD-ROM

Subjects--Topical Terms:
ONLINE MARKETING
TOURISM INDUSTRY-Sri Lanka
MICE TOURISM
BEHAVIORAL TARGETING
DESTINATION ATTRACTIVENESS
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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