Library, University of Moratuwa, Sri Lanka catalog

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Peiris, R.D.S.

Effect of customer perceived CRM on service quality : a case of a software development company in Sri Lanka - [2018] - ix, 82p. : graphs, ill., tables, CD-ROM

Subjects--Topical Terms:
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER PERCEIVED CRM
SOFTWARE DEVELOPMENT COMPANIES - Sri Lanka
SERVICE QUALITY - Customer Orientation
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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