Library, University of Moratuwa, Sri Lanka catalog

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Boralugoda, K.D.

Customer perception towards CRM system and its effect on customer loyalty : a case of licensed financial companies in Sri Lanka - [2018] - 128p. : charts, graphs, ill., tables, CD-ROM

Subjects--Topical Terms:
CUSTOMER RELATIONSHIP MANAGEMENT
SERVICE QUALITY
CUSTOMER LOYALTY
LICENSED FINANCIAL COMPANIES -Sri Lanka
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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