Library, University of Moratuwa, Sri Lanka catalog

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Mitchell, Alan

Right side up : building brands in the age of the organized consumer - London Profile Books 2003 - xi, 340p. index included

ISBN: 1861975740 9781861975744

Subjects--Topical Terms:
MARKETING-Management
BRAND NAME PRODUCTS
MARKETING MANAGEMENT

Universal Decimal Class. No.: 658.8 / M5

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