Library, University of Moratuwa, Sri Lanka catalog

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Kumarapeli, K. G. N.

Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka - [2016] - x, 189p. : ill. CD ROM

TH3464

Subjects--Topical Terms:
MANAGEMENT OF TECHNOLOGY-Dissertations
BUSINESS ADMINISTRATION-Dissertations
HOTEL INDUSTRY-Sri Lanka
CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
CUSTOMER BRAND ENGAGEMENT(CBE)
MARKETING CAPABILITY

Index Terms--Curriculum Objective:
MBA in Management of Technology

Universal Decimal Class. No.: 62:65(043)

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